Technologies are flourishing now, introducing us to new and exciting ways of improving all types of systems and methods that will help accomplish tasks faster, easier, and more economically. A massive amount of new business technology is geared toward helping businesses operate more efficiently and productively while increasing profits and fattening the bottom line. It is easier now more than ever to use technologies in ways you probably have never considered that will allow you to broaden and reach your goals and obtain the results that will bring success to your business.
Ways To Use Businesses Technology
Conduct Business Anywhere with a Mobile Device
Mobile devices now have become so advanced, they can do nearly anything that can be done on a tablet or desktop, except that mobile devices can be used nearly anywhere and can be easily and effortlessly carried in a pocket or purse. This lets employees work while commuting to work, sitting in a park, or while lounging on their own couch in pajamas. With all of the business apps available, someone on a smartphone can conduct sales, scan items, file share, attend virtual face-to-face meetings, purchase items, handle banking, and just about anything else business-related (Consider the overhead that can be saved from having employees work remotely!).
People in the business world, especially in the big city, often don’t have time to get to a parking garage where they may have to wait in line just to get out and drive themselves to the next business meeting. Even if someone is not in a big city and can park in front of their home or building, businesspeople often need to work while being transported from point A to point B. What’s the answer? Ridesharing, such as Lyft and Uber. Ridesharing companies are usually readily available and can save a businessperson an appreciable amount of time. And remember that in business, time is money. They can simply contact the ridesharing company through their smartphone, pay for the ride through their smartphone, and they’ll soon be sitting in a vehicle on their way to the next business lunch or meeting while productively and efficiently working along the way.
Other ways that smartphone technology can be used in business include using its camera. Cameras can now be used for getting detailed photos or videos of a system, property, or even to scan documents.
New apps allow businesspeople to use their mobile devices to handle all types of live meetings, accounting, banking, analytics, signature signing, and money transfers and payments using services such as Venmo, Zelle, PayPal, Google Pay, Apple Pay, and Samsung Pay.
Their mobile devices can also allow them to perform marketing tasks such as image editing, video production, social media marketing, and more.
Smartphone battery technology now is getting better and better, thus allowing business professionals to work longer and faster without worrying if they have any ‘bars’ left.
We’ve all seen the box that pops up from the top of our computer screen asking for permission to track our location. Businesses use this technology in several ways. One way involves a business tracking the location of someone who is walking or driving near a business (store, restaurant, dealership, etc.), and the business automatically sends that person a text informing them of a sale at that nearby business that promotes an item or deal the person may be interested in. An example: “3-for-1 Tacos until 2 PM!!!” or “Short Sleeve Polo Shirts only $15.99 during the next hour!” Actually, these examples use location technology included with AI (artificial intelligence) technology that tracks your computer browsing habits and can predict your movements, needs, and actions with a surprising amount of accuracy.
Businesses use AI to track a person’s browsing and purchasing habits with the intention of using this information to show them relevant advertisements because they fit into a specific targeted audience that has the highest likelihood of purchasing a product. The technology will use such criteria as age, income level, geographic location, sex, marital status, number of children, and religion to single out someone as a prime candidate who might purchase a particular item or service. This technology helps marketers and developers pinpoint users and send them advertisements they are most likely to respond to. Amazon, for example, is known to contact an Amazon Prime customer through their Echo smart speaker to remind them that it might be time to refill an order of a product they have purchased before, e.g. ‘ABC Dog Food’.
Other Business Technology Uses
QR (Quick Response) Code – A machine-readable symbol or label that contains identification and tracking information for a website or application. It is like a UPC barcode on steroids, and provides the business with useful information such as product tracking, marketing, item identification, and more. During the pandemic, it was common for a restaurant to offer patrons one of these codes that would show them the restaurant’s menu on their smart device as opposed to physically touching a menu that could potentially expose them to the Covid 19 virus.
Trainings – Employees from the top down in any organization can participate in trainings on their mobile device anywhere and anytime. They would not have to attend any physical classrooms, and they could finish the trains at their leisure. Their tests can be taken online, they can receive learning materials from an instructor, and they can participate when they can mentally be prepared to learn.
Work-from-Home – Similar to the trainings listed previously, work can be done from someone’s home, their friends home, a park, on public transportation, or while waiting in a doctor’s office. Employees can work from almost anywhere using their laptops or smartphones.
Automation – Automation allows businesses to handle some of the more mundane tasks automatically instead of assigning a valuable employee to manually perform those tasks. This can include answering frequently asked questions using email, appointment confirmations, client follow-up, customer satisfaction surveys, and marketing. Having these tasks done automatically can save a company substantial amounts of money and improve employee satisfaction. Employees are much happier when they are not stuck having to perform these boring and recurring tasks. Instead, they can use their skills to work on more important projects that cannot be automated.
There is likely available technology that can help your business improve its operations. This can lead to saving time and money in addition to increased profits, efficiency, and productivity. A business would likely have to invest the money toward the initial purchase of new technology, and they would have to incur the costs of training employees on how to use this technology. Be aware that the implementation of the technology will not happen overnight. It would be smart to do research and hire a consultant to determine what kind of technology is needed and how to get it up and running. Training is crucial, or else the technology might work against a business instead of for it if no one understands it. It is best to not get left behind; instead, keep up and surpass the competition by using the latest technologies for your business.